Channels of Distribution


Description: Channel decisions are among the most critical decisions facing management. The company’s chosen channels intimately affect other marketing decisions. The company’s channel decisions involve relatively long-term commitments to other organisations. Therefore management must choose channels with an eye on tomorrow’s likely selling environment as well as today’s. This is an important area in Supply Chain Management as it determines the level of integration of the customer-facing activities within the logistics pipeline.

SKU: ALACOD01 Category:

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